Thursday, October 19, 2006

why i love this job

Last night while we were talking about audience, I mentioned interviewing as a great way to really get into the heads of who you're talking to. Again, most times you're not going to be afforded that opportunity - unless you ask, beg, plead, threaten, etc. to get it. The place I work, however, has a uniquely editorial focus. Which means, as we're working on a project - from branding a country, to writing a book for a college, (as we're doing with Auburn University), to creating a set of print collateral or ads for a corporation or a product, I'm encouraged to get on the phone and call anyone and everyone connected, and get their perspective. It's a great tactic. The things you can get people to say to you about their lives, their businesses, their history, and about what they think about the brand or product you're creating is just amazing.

The moral: Get some good listening skills. Learn how to ask good questions.

(This is on my mind, by the way because I just got off the phone with a man who was, at age 14, an electrical engineer in hitler's ministry of defense, and who went on, later in his life to design portions of both the US's never-built national space stataion in the 70's, and the current International Space Station. Fascinating.)

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